Various news sources have reported Yahoo has set its sights on Yelp. The partnership will incorporate Yelp’s listings and reviews of local businesses into results on Yahoo’s search engine. The new feature will be made available in the coming weeks.
Ms. Mayer has led an overhaul of search technology at Yahoo as she tries to turn around the once-dominant Internet portal. Surfacing more content from around the Web, such as Yelp’s local listings, could help Yahoo differentiate from Microsoft Corp.’s Bing, its partner in search, and compete with Google Inc. the market leader.
Source: The Wall Street Journal