Yahoo & Yelp In Partnership Deal

Posted by Joachim Bartels | Feb 11, 2014 | Directories, Search & Aggregation, Uncategorized, Yahoo, Yelp Inc. | 0 |

Various news sources have reported Yahoo has set its sights on Yelp. The partnership will incorporate Yelp’s listings and reviews of local businesses into results on Yahoo’s search engine. The new feature will be made available in the coming weeks.

Ms. Mayer has led an overhaul of search technology at Yahoo as she tries to turn around the once-dominant Internet portal. Surfacing more content from around the Web, such as Yelp’s local listings, could help Yahoo differentiate from Microsoft Corp.’s Bing, its partner in search, and compete with Google Inc. the market leader.

Source: The Wall Street Journal

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.