New solution allows enterprises to integrate partner systems of record and single sign-on to achieve seamless record flow and centralized reporting functions
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, have announced that they have a fully integrated CRM-PRM solution.
ZINFI’s highly advanced partner relationship management platform is powered by a set of do-it-yourself (DIY) tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s platform allows enterprise customers to reduce their operating costs and accelerate revenue growth through a highly automated end-to-end channel management framework. As a part of this framework, ZINFI’s platform will now connect to SugarCRM’s platform. With this integration, customers now have access to the following features:
- Partner Systems of Record (PSOR) Integration – Customers will be able to take their SugarCRM resident PSORs and seamlessly synchronize them with ZINFI’s Partner Profile module
- Single Sign-On (SSO) Integration – Either SugarCRM or ZINFI can be used for primary identity management for SSO integration
- Seamless Record Flow – Platforms for both SugarCRM and ZINFI can be configured in peer-to-peer, parent-child or child-parent configurations to allow seamless data flow logic and synchronization
- Centralized Reporting – Integration and data synchronization allows customers to have users reside on SugarCRM for reporting, while channel partners can access dynamic reports on ZINFI’s platform or vice versa
About ZINFI Technologies
ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI’s global marketing services team members.
Source: SugarCRM Press Release