Delivers Data-Driven Strategies, Tactics, and Ideas for Building and Expanding Sales, Marketing, and Recruiting Funnel

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, has announced the launch of its new publication, The Pipeline.

An essential information hub for sales, marketing, and recruiting professionals, The Pipeline delivers data-driven strategies, tactics, and plays for building and expanding the revenue funnel. Readers will find valuable expertise in the form of blogs, newsletters, podcasts, videos, and more, shared by industry leaders like ZoomInfo Founder and CEO Henry Schuck, who elevated the company from a $25,000 charge on his personal credit card in 2007 to more than $20 billion in market capitalization today.

With indispensable insights for everyone, from the founder of a new startup to a director of an S&P 100 company’s demand generation team, from an entry-level digital marketer to a veteran recruiter, The Pipeline has content to help every role in the revenue funnel and talent acquisition chain.

“The Pipeline is a must-read destination for anyone trying to drive pipeline growth for their business,” said Meghan Barr, ZoomInfo’s Senior Director of Content, who serves as The Pipeline’s Editor-in-Chief. “Our mission is to provide strategic and tactical content that actually helps you do your job. We’re leveraging our world-class go-to-market platform to help you stay informed and get ahead of the competition.”

The Pipeline will publish new articles regularly on the topics that ZoomInfo’s audience cares about most. Here are some examples of stories covered in the sales edition of The Pipeline this week:

Readers can subscribe to receive the newest content from The Pipeline directly in their inbox. The sales edition will be followed by marketing and recruiting editions coming later this fall.  To learn more, read Meghan Barr’s letter from the editor.

Source:  ZoomInfo Press Release

BIIA Editorial Comment:  It is all about customer relationships or customer centricity by  providing additional value through greater insights.  The Launch of Zoominfo’s The Pipeline comes on the heels of Salesforce’s launch of Salesforce+, a premium business media platform to entertain and engage customers across many roles and industries.  Randy Gusto,VP & Lead Analyst – Media and Marketing Strategy and Intelligence Solutions – Outsell Inc.  commented recently:  “Salesforce built Salesforce+ based on several factors: the shift occurring in B2B media, COVID-19, the rise of online event platforms, continuing health concerns and the Delta variant, the push to a cookieless future, the popularity of communities, and the move by customers to reimagine their strategies, companies, and careers.Salesforce+ will have premium content that’s role-based, inspiring, and development-oriented.”