Accenture, one of the largest strategy consultancy companies sees value in data driven marketing strategies
Accenture (NYSE: ACN) announced on Friday it is set to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients.
According to Accenture, the acquisition would strengthen Accenture Interactive’s ability to help brands, in France and throughout Europe, to leverage data to deploy innovative marketing strategies.
“The combination of Sutter Mills’ and Accenture Interactive’s expertise would enable companies to create hyper-relevant experiences at scale across all customer touchpoints.”
“The acquisition of Sutter Mills would be a key step in our growth strategy. Its expertise, combined with Accenture Interactive’s leading capabilities in experience design and digital commerce, would further our ability to provide clients with the services they demand to support their evolving growth agendas. By helping companies better exploit data to create hyper-personalized interactions that influence consumers’ buying decisions while enabling them to measure the return on their marketing investments, we can give chief marketing officers the tools needed to demonstrate their contribution to their companies’ growth.”
Sutter Mills Founders, Guillame Cardon, Oliver Mazeron and Xavier Cardon, added:
“We created Sutter Mills to be a key business partner for companies by combining a deep understanding of their strategic business issues with strong expertise in adtech, martech, data analysis and artificial intelligence. The mastery of these domains is the reason why many brands have relied on us to support them in defining and executing their marketing strategies. Joining Accenture Interactive would be a fantastic opportunity for our teams to develop their expertise on larger scale and global initiatives, and we are excited about the new opportunities it would bring.”
Accenture went on to add that financial terms of the acquisition transaction have not been disclosed
About: Sutter Mills is a Data and Digital oriented consulting firm group. Its consultants and experts enable global organisations to think and implement the digital age, with a specific focus on unleashing the potential of technology to improve customer knowledge, user experience and marketing RoI.
“Our difference derives from our ability to build multidisciplinary teams and deliver a holistic approach to our clients’ data marketing challenges.”
About: Accenture Interactive, is a fast-growing part of Accenture that focuses on defining and delivering the world’s best customer experiences for CMOs and brand leaders. From developing marketing and innovation strategies, to using analytics to anticipate customer and market demands, to designing, building and operating omni-channel experiences, our talented global team helps clients drive marketing effectiveness, drive down the cost per interaction, and create relevant consumer experiences both on and offline.