Acxiom and Hearst Magazines Inks New Deal – Expands Relationship to Bring Marketing Services to the Cloud

Posted by Joachim Bartels | Oct 23, 2014 | Acxiom, Cloud Services, Digital Marketing, Digital Media, Hearst Corporation, United States | 0 |

Increased Efficiencies and Long-term Competitive Advantages among Key Benefits

Acxiom® announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud.

Acxiom will lead the migration of Hearst’s database hardware and software to Amazon Web Services (AWS). Building on a successful partnership, Acxiom will help Hearst transition to the cloud, in order to create a more streamlined, effective workflow to support to Hearst’s marketing and sales structure.

Source: Acxiom Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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