Baidu, the leading Chinese-language Internet search provider, reports revenues of US$7.9 billion – representing overall growth of 54%. The company posted net income in 2014 of US$2.1 billion, an increase of 25% over the previous year. Diluted earnings per share in the period were RMB 37.32 (US$6.01).
The majority of Baidu’s revenues were generated from its online marketing services. In 2014, the company had about 813,000 active online marketing customers, up 8% compared with 2013. Revenue per customer was US$9,574 in 2014 – representing year-on-year growth of over 40%.
Separately, Baidu announced the company plans to integrate its existing business groups and business units into three major business groups: the mobile service business group, the emerging business group and the search business group.
Source: Business Strategies Group Hong Kong – www.bsgasia.com