Baidu’s 2014 Revenue UP 54% in 2014, announces business restructure

Posted by Joachim Bartels | Feb 15, 2015 | Baidu, China, Industry Library, Search & Aggregation | 0 |

Baidu, the leading Chinese-language Internet search provider, reports revenues of US$7.9 billion – representing overall growth of 54%. The company posted net income in 2014 of US$2.1 billion, an increase of 25% over the previous year. Diluted earnings per share in the period were RMB 37.32 (US$6.01).

The majority of Baidu’s revenues were generated from its online marketing services. In 2014, the company had about 813,000 active online marketing customers, up 8% compared with 2013. Revenue per customer was US$9,574 in 2014 – representing year-on-year growth of over 40%.

Separately, Baidu announced the company plans to integrate its existing business groups and business units into three major business groups: the mobile service business group, the emerging business group and the search business group.

Source: Business Strategies Group Hong Kong – www.bsgasia.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.