Bisnode, a leading European Data & Analytics company, strengthens the Danish segment of its business by acquiring Aarhus-based NN Markedsdata, which has a strong position within credit and marketing data and data-driven consultancy services in Denmark.
”With the acquisition of NN Markedsdata we will expand our operations in our core business area: to deliver credit and marketing data & analytics services. NN Markedsdata has a strong focus on creating value for their customers and a strong employee engagement – a culture which is a good match with Bisnode. The acquisition will strengthen our capabilities and our competences so we will be better at creating more growth for our customers,” says Birger Baylund, Head of Bisnode Danmark.
NN Markedsdata was founded in 1997 and has 40 employees today. The acquisition will result in Bisnode having 110 employees and an annual revenue of 180 million DKK in Denmark.
”I see a good strategic fit between the two companies. Our ambitions, targets and direction match and it makes perfectly good sense to continue the journey as one team. This is a natural step for NN Markedsdata and I look forward to create more growth for our customers and an even better workplace for us all”, says Ivan Jæger Christiansen, Managing Director, NN Markedsdata.
The acquisition of NN Markedsdata is the latest of a series of strategic acquisitions made by Bisnode in Denmark in order to strengthen the consumer data business. Since 2012, the company has bought among others InfoDirekt, Debitor Registret and DKS Skyldnerregister in order to provide credit and marketing information on both companies and individual consumers in Denmark.
In a transition period NN Markedsdata will continue operations under its own brand, after which the company will be fully integrated in one unified Bisnode organization.
Source: Bisnode Press Release