Category: Audience Measurement

TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution

by Ingrid Riehl | May 27, 2026 | ! Homepage Slider, ! Recent Member News, Audience Measurement, Credit Bureau News, Google, International, Member News, Partnership, Product Development, Sales & Marketing, TransUnion | 0 |

New capability helps marketers evaluate YouTube performance relative to the full media mix to...

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NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce

by Ingrid Riehl | May 1, 2026 | ! Homepage Slider, ! Recent Industry News, Agentic commerce, API, Artificial Intelligence, Audience Measurement, Breaking News, Data Platform, Nielsen, Technology, United States | 0 |

CHICAGO–(BUSINESS WIRE)–NielsenIQ (NYSE: NIQ) today announced the launch of NIQ...

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Experian Half-yearly Revenue Up 23%

by Joachim Bartels | Nov 19, 2021 | ! Homepage Slider, ! Recent Member News, Analytics and AI, Artificial Intelligence, Audience Measurement, Authentication & Identification, Breaking News, Business Data, Credit Bureau News, Credit Information, Credit Scoring & Decision System, Experian, Member News, Risk Management, Trends, Uncategorized, United Kingdom, United States | 0 |

Strong performance demonstrating the power of data for consumers and our clients Experian plc, the...

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People on the Move: Nielsen Audience Measurement Chief Scott Brown Leaves For Experian

by Joachim Bartels | Apr 21, 2021 | ! Homepage Slider, ! Recent Industry News, Audience Measurement, Credit Bureau News, Experian, Information Professionals on the Move, Member News, Nielsen, United States | 0 |

Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian...

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