TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution
New capability helps marketers evaluate YouTube performance relative to the full media mix to...
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Category: Audience Measurement
NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce
CHICAGO–(BUSINESS WIRE)–NielsenIQ (NYSE: NIQ) today announced the launch of NIQ...
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Experian Half-yearly Revenue Up 23%
Strong performance demonstrating the power of data for consumers and our clients Experian plc, the...
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People on the Move: Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian...
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