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INFOGROUP Appoints Chief Digital Officer

Infogroup, a leading provider of data and data-driven marketing solutions, announced today that Tom Zawacki has been named to its executive leadership team as chief digital officer.   Zawacki will oversee development, planning and execution of digital strategy expansion and lead new product development and sales enablement programs. “Tom’s extensive knowledge and experience in technology, business strategy, product development and leadership ... Read More »

Acxiom Corp. Trims Workers As It Combines Segments

Acxiom Corp. of Conway said recently that it is cutting 2 percent of its global workforce as it combines two divisions into one business unit.  The cuts amount to about 66 people. Spokeswoman Sherry Hamilton told Arkansas Business in an email that, as of Dec. 31, the publicly traded data services firm (Nasdaq: ACXM) had about 3,300 employees worldwide. Acxiom declined ... Read More »

Infogroup Announces Data Integration with Adobe Audience Marketplace

Enhanced consumer and business data to help users build complete customer profiles Infogroup announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform.  The integration will provide a rich and accurate source of data on consumers, businesses, and business executives. It also will ... Read More »

Deepening B2B Customer Relationships with “The Funnel Beyond the Funnel”

BIIA Board Members and B2B marketing expert explains her frustration with B2B marketer’s preoccupation with lead generation: I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their ... Read More »

Digital Marketing:  Consent Required Said Elizabeth Denham

Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details of the new EU e-privacy regulation are still being debated, the current draft proposes opt-in as a default for all consumer marketing. “Until the e-privacy regulation comes into force, the Privacy and Electronic Communications Regulations (PECR) will sit alongside the ... Read More »

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B market. Combination will help reach professional identities at scale LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, ... Read More »

Harte Hanks Announces Executive Changes

Harte Hanks (NYSE:HHS) announced changes to its executive team. Shirish Lal, the company’s Executive Vice President, Chief Operating Officer and Chief Technology Officer informed the company of his decision to pursue another opportunity. As a result, Harte Hanks will be streamlining its executive team as part of 2018 strategic and operational plan to better align the company in serving existing ... Read More »

Goodbye Rocket Fuel as Sizmek Sunsets this Brand

Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, has announced that it’s retiring the Rocket Fuel brand. This announcement also signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform offering clients increased transparency, control, and simplicity. For more information about Sizmek, visit www.sizmek.com. About Sizmek:  Sizmek is the ... Read More »

Acxiom Enhances Measurement Solution for Assessing Marketing Impact Across Digital and Offline Channels

Accelerates speed to insight for inflight campaign optimization Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced significant enhancements to the Acxiom Measurement Solution, part of Acxiom Analytics’ strong portfolio of omnichannel analytics services. Designed to quantify the impact of marketing across the full customer lifecycle via closed-loop, incremental measurement, the solution now offers more robust ... Read More »

Where is B2B marketing headed? 7 predictions for 2018

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just ... Read More »

Six Powerful B2B Marketing Tactics You May be Missing

There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. If any of ... Read More »

How do you sell when your buyers can’t buy?  Mounting dysfunction in the B2B buying process

Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle. But new research from CEB, now Gartner, suggests that things are even worse these days: it’s buying gridlock. I interviewed Brent Adamson, Sales Principal Executive Advisor on ... Read More »

LiveRamp Partners with Jellyfish

Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution Global digital marketing agency Jellyfish, and LiveRamp®, an Acxiom® company (NASDAQ:  ACXM) and the leading provider of omnichannel identity resolution, today announced a partnership that will allow clients to better leverage people-based insights to measure and optimize their digital marketing efforts. The combination of this data will give clients a better ... Read More »

How to Triple your Digital Marketing Results

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action? You use direct response communications. It’s as simple as that. Digital ... Read More »

Remark to Partner with Acxiom in China

Remark Holdings, Inc. (Nasdaq: MARK), a global digital media and technology company, announced that it is partnering in China with Acxiom® (Nasdaq:  ACXM), the data foundation for the world’s best marketers.  Acxiom will work closely with Kankan, Remark’s data and AI offering, and together they will provide research and targeting solutions for a list of clients. “Kankan’s data sources are unique and are derived from ... Read More »

We Want You: A Call for an Ad Fraud Task Force

Rishi Dave, CMO at Dun & Bradstreet contemplates that the digital advertising industry is likely to become one of the largest markets for criminal organizations within the next decade – and it’s going to take everyone in the industry to help solve this problem Do you know which industry is likely to become the second-largest market for criminal organizations within ... Read More »

Acxiom Appoints New Leadership for Connectivity Division LiveRamp

James Arra and Anneka Gupta to succeed Travis May as co-presidents of LiveRamp Travis May named Chief Growth Officer for Acxiom Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced the appointments of James Arra and Anneka Gupta as co-presidents of LiveRamp®, reporting directly to Acxiom CEO Scott Howe. Arra and Gupta succeed Travis May who is transitioning ... Read More »