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Where is B2B marketing headed? 7 predictions for 2018

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just ... Read More »

Six Powerful B2B Marketing Tactics You May be Missing

There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. If any of ... Read More »

How do you sell when your buyers can’t buy?  Mounting dysfunction in the B2B buying process

Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle. But new research from CEB, now Gartner, suggests that things are even worse these days: it’s buying gridlock. I interviewed Brent Adamson, Sales Principal Executive Advisor on ... Read More »

LiveRamp Partners with Jellyfish

Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution Global digital marketing agency Jellyfish, and LiveRamp®, an Acxiom® company (NASDAQ:  ACXM) and the leading provider of omnichannel identity resolution, today announced a partnership that will allow clients to better leverage people-based insights to measure and optimize their digital marketing efforts. The combination of this data will give clients a better ... Read More »

How to Triple your Digital Marketing Results

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action? You use direct response communications. It’s as simple as that. Digital ... Read More »

Remark to Partner with Acxiom in China

Remark Holdings, Inc. (Nasdaq: MARK), a global digital media and technology company, announced that it is partnering in China with Acxiom® (Nasdaq:  ACXM), the data foundation for the world’s best marketers.  Acxiom will work closely with Kankan, Remark’s data and AI offering, and together they will provide research and targeting solutions for a list of clients. “Kankan’s data sources are unique and are derived from ... Read More »

We Want You: A Call for an Ad Fraud Task Force

Rishi Dave, CMO at Dun & Bradstreet contemplates that the digital advertising industry is likely to become one of the largest markets for criminal organizations within the next decade – and it’s going to take everyone in the industry to help solve this problem Do you know which industry is likely to become the second-largest market for criminal organizations within ... Read More »

Acxiom Appoints New Leadership for Connectivity Division LiveRamp

James Arra and Anneka Gupta to succeed Travis May as co-presidents of LiveRamp Travis May named Chief Growth Officer for Acxiom Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced the appointments of James Arra and Anneka Gupta as co-presidents of LiveRamp®, reporting directly to Acxiom CEO Scott Howe. Arra and Gupta succeed Travis May who is transitioning ... Read More »

Bertelsmann First Half 2017 Revenue Growth Up 2.1%

Bertelsmann Achieves First-Half Operating Group Profit Exceeding Half-Billion Euros for the First Time Revenues rise to €8.1 billion Growth businesses grow their revenues by nine percent Operating EBITDA of €1.1 billion continues stable, at a high level Investment activity again strengthened, to €643 million Progress on all strategic priorities Closing of Penguin Random House share increase scheduled for 4th quarter ... Read More »

Sizmek to Acquire Rocket Fuel

Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire. Sizmek is an affiliate of Vector Capital. Under the terms of the merger agreement with Sizmek, which has been unanimously approved by Rocket Fuel’s board of directors, ... Read More »

Zoominfo Acquired by Great Hill Partners

Zoom Information, Inc. (ZoomInfo), a comprehensive B2B data provider, announced today that it has been acquired by Great Hill Partners, a leading Boston-based private equity firm focused on investments in high growth mid-market companies. Lazard served as financial advisor for the company. “We are enthusiastic about our new investment in ZoomInfo,” said Christopher Gaffney, managing partner at Great Hill Partners. ... Read More »

Equifax Unifies Data Assets, Including IXI, Under Marketing Suite

Equifax announced it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven Marketing (DDM). In doing so, the company hopes to make it easier for marketers to work with its household economic data and tools for analytics, audience segmentation, onboarding and targeting. DDM simplifies Equifax’s ... Read More »

Salesforce Service Cloud Update Pitches for Simplicity

Lots more features for no additional costs coming from Salesforce Salesforce is adding new features to its Service Cloud that it says will enable companies to build a customer service centre in a single day. The Salesforce Service Cloud, which is built on the Salesforce Lightning component framework, now has case management pre-built into it along with a more streamlined ... Read More »

Harte Hanks Receives Notice of Non-Compliance from New York Stock Exchange

Harte Hanks HHS, -4.94% a leader in developing customer relationships, experiences and defining interaction-led marketing, announced that on August 9, 2017 it received notification from the New York Stock Exchange (NYSE) that the Company is not in compliance with certain NYSE continued listing standards relating to average share price. The NYSE noted that as of August 7, 2017, the Company’s average closing price ... Read More »

Bertelsmann Q1 2917 Revenue Growh Flat – Group Profit Up by 7 Percent to Nearly €200m in Q1 2017

Revenues stable at €3.94bn as fiscal year gets underway Marked increase in digital revenues Operating EBITDA remains high at €482m despite start-up losses for new businesses and customers Group profit increases to €198m Strategic advances across all divisions Bertelsmann began the 2017 financial year with a higher Group profit. The international media, services and education company’s revenues remained stable at ... Read More »

Infogroup Lauches Constellation Media – Taps WPP Veteran Gayatri Bhalla to run it.

Infogroup has launched Constellation Media, a full-service digital agency and named Publicis and WPP vet Gayatri Bhalla to run it. Bhalla, who hast served as vice president-advanced solutions & product management for Infogroup Media Solutions, previously was vice president-group director of media at Publicis’ Zenith Optimedia Group and previously held a senior position at WPP’s Wunderman unit. The agency focuses ... Read More »

Acxiom in Partnership With Pinterest

Acxiom Corp. announced its partnership with Pinterest that the company said will enable advertisers to measure the impact of Pinterest campaigns on in-store and online sales. Acxiom said pairing its privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights will allow marketers to quantify, through a closed-loop measurement, the impact of what they spend on campaigns. ... Read More »