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HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce

AppExchange, the World’s Leading Enterprise Apps Marketplace.  New version of HG Data app allows B2B sales and marketing teams to expand revenue opportunities and engage prospects earlier and contextually in the sales cycle using technographic data HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, today announced a new release of its HG Data app on Salesforce AppExchange, ... Read More »

Experian Introduces New Identity Resolution

Experian takes the next step forward in identity resolution to help marketers more easily connect offline and online identities MarketingConnect(SM) eliminates the need for disparate solutions and lets marketers access and manage customer identity attributes through a single unified platform With hundreds of offline and online touchpoints across multiple channels, marketers face a series of complex challenges when deciding on ... Read More »

Acxiom’s LiveRamp Extends IdentityLink Service to Australia

Identity management service LiveRamp, a division of information company Acxiom, has announced it has launched its IdentityLink™ to Australia. IdentityLink™ connects Offline and Digital Channels, Expanding People-based Marketing Techniques throughout the Digital Ecosystem Empowering Australian marketers with the ability to scale true people-based marketing, LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced the expansion of ... Read More »

DataFox Launches Inbound IQ Solution

DataFox announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based marketing (ABM) strategies. This contributes to misalignment on pipeline prioritization and reporting criteria, ... Read More »

Ruth Stevens: How well do you know your customer data?

Some marketers seem to keep their distance from customer data.  When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data.  I leave it to her.”  This is unfortunate.  I realize that the marketing profession may attract people who prefer to focus on “softer” functions like research, ... Read More »

HG Data Announces Elizabeth Cholawsky as Chief Executive Officer

HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, announced that Elizabeth Cholawsky has been appointed Chief Executive Officer and to the Board of Directors. Founder Craig Harris, who has led the company since its inception, will now be responsible for accelerating the research and development activities essential to HG Data’s continued growth and ... Read More »

INFOGROUP Appoints Chief Digital Officer

Infogroup, a leading provider of data and data-driven marketing solutions, announced today that Tom Zawacki has been named to its executive leadership team as chief digital officer.   Zawacki will oversee development, planning and execution of digital strategy expansion and lead new product development and sales enablement programs. “Tom’s extensive knowledge and experience in technology, business strategy, product development and leadership ... Read More »

Acxiom Corp. Trims Workers As It Combines Segments

Acxiom Corp. of Conway said recently that it is cutting 2 percent of its global workforce as it combines two divisions into one business unit.  The cuts amount to about 66 people. Spokeswoman Sherry Hamilton told Arkansas Business in an email that, as of Dec. 31, the publicly traded data services firm (Nasdaq: ACXM) had about 3,300 employees worldwide. Acxiom declined ... Read More »

Infogroup Announces Data Integration with Adobe Audience Marketplace

Enhanced consumer and business data to help users build complete customer profiles Infogroup announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform.  The integration will provide a rich and accurate source of data on consumers, businesses, and business executives. It also will ... Read More »

Deepening B2B Customer Relationships with “The Funnel Beyond the Funnel”

BIIA Board Members and B2B marketing expert explains her frustration with B2B marketer’s preoccupation with lead generation: I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their ... Read More »

Digital Marketing:  Consent Required Said Elizabeth Denham

Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details of the new EU e-privacy regulation are still being debated, the current draft proposes opt-in as a default for all consumer marketing. “Until the e-privacy regulation comes into force, the Privacy and Electronic Communications Regulations (PECR) will sit alongside the ... Read More »

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B market. Combination will help reach professional identities at scale LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, ... Read More »

Harte Hanks Announces Executive Changes

Harte Hanks (NYSE:HHS) announced changes to its executive team. Shirish Lal, the company’s Executive Vice President, Chief Operating Officer and Chief Technology Officer informed the company of his decision to pursue another opportunity. As a result, Harte Hanks will be streamlining its executive team as part of 2018 strategic and operational plan to better align the company in serving existing ... Read More »

Goodbye Rocket Fuel as Sizmek Sunsets this Brand

Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, has announced that it’s retiring the Rocket Fuel brand. This announcement also signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform offering clients increased transparency, control, and simplicity. For more information about Sizmek, visit www.sizmek.com. About Sizmek:  Sizmek is the ... Read More »

Acxiom Enhances Measurement Solution for Assessing Marketing Impact Across Digital and Offline Channels

Accelerates speed to insight for inflight campaign optimization Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced significant enhancements to the Acxiom Measurement Solution, part of Acxiom Analytics’ strong portfolio of omnichannel analytics services. Designed to quantify the impact of marketing across the full customer lifecycle via closed-loop, incremental measurement, the solution now offers more robust ... Read More »

Where is B2B marketing headed? 7 predictions for 2018

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just ... Read More »