Category: Direct Marketing – B2B

Opinion: Why Unified B2B Commerce Platforms Are Replacing Fragmented Legacy Systems

by Ingrid Riehl | Jun 26, 2026 | ! Homepage Slider, ! Recent Industry News, B2B Marketing, Business Data, Consumer Data, Data Economy, Data Quality, Digitisation, Direct Marketing - B2B, E-Commerce, Insights, International, Publication | 0 |

Today, B2B commerce teams rely on a patchwork of ERP platforms, spreadsheets, and separate order...

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NetLine, Demandbase Join Forces to Elevate ABM Programs

by Ingrid Riehl | Apr 10, 2026 | ! Homepage Slider, ! Recent Industry News, B2B Marketing, Business Data, Digital Marketing, Direct Marketing - B2B, Marketing Services, Marketing Tools, Partnership, Product Development, Sales & Marketing | 0 |

NetLine and Demandbase recently announced a joint integration that redefines how marketers...

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Forrester: B2B buying groups expand as they question AI

by Ingrid Riehl | Jan 28, 2026 | ! Homepage Slider, ! Recent Member News, Analytics and AI, Artificial Intelligence, B2B Marketing, B2B Marketing - Buyer Intent, Business Data, Digital Marketing, Direct Marketing - B2B, Forrester, Insights, International, Market Research, Marketing Services, Member News, Publication, Sales & Marketing, Trends | 0 |

Economic volatility, growing reliance on generative artificial intelligence (AI) for research, and...

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Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement

by Aashi Pandey | Sep 26, 2025 | ! Homepage Slider, ! Recent Industry News, B2B Sales Acceleration Market, Data Driven Marketing, Digital Marketing - Consumer, Direct Marketing - B2B, Market Intelligence, Partnership, Product Development, ZoomInfo | 0 |

Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform,...

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