Category: Direct Marketing – Consumer

Harte Hanks Trims Workforce

by Joachim Bartels | Oct 2, 2018 | ! Recent Industry News, B2B Marketing, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Harte-Hanks, Industry Dynamics, United States | 0 |

Harte Hanks Inc., the San Antonio marketing firm, recently announced it cut about 30 positions. It...

Harte Hanks President and CEO Karen Puckett to Step Down Effective Immediately

by Joachim Bartels | Sep 3, 2018 | ! Recent Industry News, CRM, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Harte-Hanks, Industry Dynamics, Information Professionals on the Move, Marketing & Sales Information, Marketing Tools, United States | 0 |

In the interim, the company’s board of directors has created a temporary Office of the CEO...

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

by Joachim Bartels | Aug 28, 2018 | ! Recent Industry News, B2B Marketing, B2B Sales Acceleration Market, Business Information, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, InfoGroup, Information Professionals on the Move, Risk Solutions - Prediction, United States | 0 |

Infogroup, a Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five...

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

by Joachim Bartels | Feb 28, 2018 | Acxiom, B2B Marketing, Business Information, Data Aggregation, Data-as-a-Service (DaaS), Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Information Professionals on the Move, LiveRamp, Marketing Tools, Multi-channel Marketing, Omnichannel Marketing, Ownership Changes of Information Companies, United States, Users of Information | 0 |

Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B...

Remark to Partner with Acxiom in China

by Joachim Bartels | Nov 3, 2017 | ! Homepage Slider, Acxiom, Artificial Intelligence, China, Digital Marketing, Direct Marketing - Consumer, Industry Dynamics, Marketing & Sales Information, Marketing Tools, Users of Information | 0 |

Remark Holdings, Inc. (Nasdaq: MARK), a global digital media and technology company, announced...

Experian: No More Message Bombarding

by Joachim Bartels | Sep 20, 2017 | ! Homepage Slider, Business Information, Credit Bureau News, Direct Marketing - B2B, Direct Marketing - Consumer, Experian, Marketing & Sales Information, Member News, The BIIA Network, Turkey | 0 |

Every day we get bombarded with irrelevant, repeated messages from companies wanting to sell us...

Salesforce Service Cloud Update Pitches for Simplicity

by Joachim Bartels | Aug 8, 2017 | ! Homepage Slider, CRM, CRM Services, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Salesforce, Uncategorized, United States, Users of Information | 0 |

Lots more features for no additional costs coming from Salesforce Salesforce is adding new...

Acxiom in Partnership With Pinterest

by Joachim Bartels | Jun 27, 2017 | Acxiom, Digital Marketing, Direct Marketing - Consumer, Industry Dynamics, Market Intelligence, Marketing & Sales Information, Marketing Tools, Pinterest, United States, Users of Information | 0 |

Acxiom Corp. announced its partnership with Pinterest that the company said will enable...

Acxiom Adds Targeting for Marketers on LinkedIn

by Joachim Bartels | Jun 13, 2017 | Acxiom, Digital Marketing, Direct Marketing - Consumer, Industry Dynamics, LinkedIn, Marketing Tools, Onboarding Services, United States, Users of Information | 0 |

Aiming to help marketers improve audience targeting, data company Acxiom on announced it will...

B2B Marketers: Are you ready for GDPR, Europe’s upcoming data privacy requirements?

by Joachim Bartels | May 27, 2017 | ! Homepage Slider, B2B Marketing, Compliance, Consumer Marketing, Data Breach Solutions, Data Governance, Data Management, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Regulatory News, The BIIA Network, Users of Information | 0 |

Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy¹. On...

Acxiom Q4 Revenue Flat – Full Year 4%

by Joachim Bartels | May 23, 2017 | Acxiom, B2B Marketing, Data Aggregation, Data Management, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Uncategorized, United States | 0 |

Acxiom® (Nasdaq: ACXM) announced financial results for its fourth quarter and fiscal year...

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