Category: Direct Marketing – Consumer

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

by Joachim Bartels | Feb 28, 2018 | Acxiom, B2B Marketing, Business Information, Data Aggregation, Data-as-a-Service (DaaS), Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Information Professionals on the Move, LiveRamp, Marketing Tools, Multi-channel Marketing, Omnichannel Marketing, Ownership Changes of Information Companies, United States, Users of Information | 0 |

Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B...

Remark to Partner with Acxiom in China

by Joachim Bartels | Nov 3, 2017 | ! Homepage Slider, Acxiom, Artificial Intelligence, China, Digital Marketing, Direct Marketing - Consumer, Industry Dynamics, Marketing & Sales Information, Marketing Tools, Users of Information | 0 |

Remark Holdings, Inc. (Nasdaq: MARK), a global digital media and technology company, announced...

Experian: No More Message Bombarding

by Joachim Bartels | Sep 20, 2017 | ! Homepage Slider, Business Information, Credit Bureau News, Direct Marketing - B2B, Direct Marketing - Consumer, Experian, Marketing & Sales Information, Member News, The BIIA Network, Turkey | 0 |

Every day we get bombarded with irrelevant, repeated messages from companies wanting to sell us...

Salesforce Service Cloud Update Pitches for Simplicity

by Joachim Bartels | Aug 8, 2017 | ! Homepage Slider, CRM, CRM Services, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Salesforce, Uncategorized, United States, Users of Information | 0 |

Lots more features for no additional costs coming from Salesforce Salesforce is adding new...

Acxiom in Partnership With Pinterest

by Joachim Bartels | Jun 27, 2017 | Acxiom, Digital Marketing, Direct Marketing - Consumer, Industry Dynamics, Market Intelligence, Marketing & Sales Information, Marketing Tools, Pinterest, United States, Users of Information | 0 |

Acxiom Corp. announced its partnership with Pinterest that the company said will enable...

Acxiom Adds Targeting for Marketers on LinkedIn

by Joachim Bartels | Jun 13, 2017 | Acxiom, Digital Marketing, Direct Marketing - Consumer, Industry Dynamics, LinkedIn, Marketing Tools, Onboarding Services, United States, Users of Information | 0 |

Aiming to help marketers improve audience targeting, data company Acxiom on announced it will...

B2B Marketers: Are you ready for GDPR, Europe’s upcoming data privacy requirements?

by Joachim Bartels | May 27, 2017 | ! Homepage Slider, B2B Marketing, Compliance, Consumer Marketing, Data Breach Solutions, Data Governance, Data Management, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Regulatory News, The BIIA Network, Users of Information | 0 |

Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy¹. On...

Acxiom Q4 Revenue Flat – Full Year 4%

by Joachim Bartels | May 23, 2017 | Acxiom, B2B Marketing, Data Aggregation, Data Management, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Uncategorized, United States | 0 |

Acxiom® (Nasdaq: ACXM) announced financial results for its fourth quarter and fiscal year...

Experian Sells Controlling Interest in Email/Cross-Channel Marketing

by Joachim Bartels | Apr 4, 2017 | Direct Marketing - Consumer, Experian, Market Intelligence, Marketing Tools, Member News, The BIIA Network, United States, Users of Information | 0 |

Experian signs agreement to sell controlling interest in Email/Cross-Channel Marketing in a...

Bisnode Acquires Leading Marketing Solutions Provider Global Group

by Joachim Bartels | Mar 22, 2017 | B2B Marketing, Bisnode, Business Information, Consumer Marketing, CRM, CRM Services, Data Aggregation, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Germany, Member News, Sweden, The BIIA Network, Users of Information | 0 |

Bisnode has aquired Global Group, one of the leading full-service marketing providers for...

Acxiom Announces Audience Cloud for Advanced Cross-Channel Management of Acxiom Data

by Joachim Bartels | Jan 13, 2017 | Acxiom, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Industry Dynamics, Marketing & Sales Information, Marketing Tools, United States, Users of Information | 0 |

Self-service tool makes Acxiom data searchable and supports audience sizing, segmentation and...

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