Throtle, a leading identity resolution and data onboarding firm, has finalized a new funding agreement with Decathlon Capital Partners that will fuel the company’s expansion.
Throtle will use the multi-million-dollar investment from Decathlon Capital to pursue new markets and expand sales efforts. The company enables personalized marketing by accurately identifying consumers who use multiple devices, engage across multiple channels and move through different stages of the customer journey. Throtle’s data hygiene and verification processes assure the highest quality data is delivered to each customer, one of the reasons why leading companies like Nielsen and TransUnion are Throtle customers.
“Without accurate data, marketing is often mis-targeted,” said Paul Chachko, CEO of Throtle. “Throtle empowers the type of personalized marketing that wins over today’s consumers and enables brands and agencies to interact in more creative and meaningful ways with their customers. Decathlon Capital’s investment fuels our ability to bring our powerful data solutions to even more marketers across the country.”
Decathlon Capital Partners, a Palo Alto-based revenue-based finance firm, inked the funding deal with Throtle because of the company’s proven track record of growth and strong pattern of technological innovation.
“Throtle has become a foundational part of the marketing process for leading digital marketers,” said Wayne Cantwell, managing director for Decathlon Capital Partners. “Their continued expansion shows how indispensible Throtle is in an increasingly complex age where consumers interact across many devices and through many digital channels.”
Decathlon Capital’s investment is non-dilutive, meaning that no equity or ownership is given up in exchange for the funding. Instead, the investment will be paid back from Throtle’s future revenue.
Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle is focused on resolving to a deterministic individual for accurate targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more. For more information, visit throtle.io
About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at http://www.decathloncapital.com.