Harte Hanks Names Sharona Sankar-King, Accomplished Customer Engagement, Marketing, and Data Analytics Leader, as Chief Customer and Data Officer

Harte Hanks, Inc. (NASDAQ:HHS), a leading global customer experience company focused on bringing companies closer to customers for over 100 years, announced today that Sharona Sankar-King, a highly experienced strategy, business, and operational excellence leader, will be joining Harte Hanks as Chief Customer and Data Officer, a key new position on the senior leadership team. Ms. Sankar-King is coming to Harte Hanks from her years at Bain & Company, where she served as an Expert Partner and global leader in Engagement & Marketing. She will be based in New York, reporting directly to Kirk Davis, Harte Hanks’ Chief Executive Officer.

“Ms. Sankar-King brings the ideal blend of consulting, customer success management, and data analytics to Harte Hanks,” commented Mr. Davis. “Her expertise will be critical to leverage our robust data assets, to expand our wallet share with our top-tier clients, and develop new solutions to enable growth. As I have communicated, the Chief Customer Officer is a critical position for Harte Hanks, giving us the capability to better understand the evolving needs of customers and to develop new offerings to better serve our clients. I am eager to welcome Sharona to our team.”

Over the course of her tenure at Bain & Company, Sharona served in Bain’s Customer and Advanced Analytics practices, supporting clients across industries to help them deliver on their customer engagement and marketing ambitions. In this senior role, she was responsible for leveraging her expertise in B2C and B2B marketing, customer experience, marketing technology, and data analytics to fuel growth strategies and customer-centric transformations for large-scale, high-profile C-suite clients. In addition, Ms. Sankar-King served as an expert advisor to Bain’s Private Equity clients, helping them navigate the customer data, mar-tech, and ad-tech landscape. Most recently, Ms. Sankar-King co-authored a Harvard Business Review article on Generative AI approaches. She has become a highly sought-after expert in helping companies set their Gen AI ambition, identify high-priority use cases, mobilize efforts, and accelerate business value from this new and transformative technology.

Before joining Bain, Ms. Sankar-King spent two years as Executive Vice President, Head of Marketing Science – impacting data-driven creative strategy, measurement, content development, and production for BBDO (Omnicom). In this role, she launched the Marketing Science Practice, a Center of Excellence supporting creative strategy and execution. Before BBDO, she served as Managing Partner, North America Lead for digital media optimization & advanced data analytics for MEC (now called Wavemaker) at GroupM, part of WPP, overseeing a portfolio of Fortune 500 clients. Prior experience includes positions of increasing responsibility at Experian, Digitas (Publicis), Foote, Cone, & Belding, Time Inc., and Hearst Book Group.

Over her multiple decades-long career, Sharona has spearheaded product development, new go-to-market strategies, and data monetization initiatives that have a proven track record of impact on company growth for the firms she has served.

Ms. Sankar-King earned her Master of Applied Statistics from Columbia University and a Bachelor of Science in Psychology from Pennsylvania State University.

“Harte Hanks is a fascinating company, with world-class customers, a wide range of valuable capabilities, and over a century of success,” commented Ms. Sankar-King. “As Harte Hanks embarks on its second century, there are many opportunities to more effectively utilize data, develop customer-centric AI-driven offerings, and create compelling new revenue streams. I am excited to play an important role in developing these solutions alongside Kirk and the strong senior leadership team he has put into place.”

About Harte Hanks:

Harte Hanks (NASDAQ:HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics, and actionable insights combined with seamless program execution to better understand, attract and engage their customers.

Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world’s premier brands, including GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,000 employees in offices across the Americas, Europe, and Asia Pacific.

For more information, visit hartehanks.com

Source: Harte Hanks