ITEM Publications has launched a digital newsletter targeting Chinese engineering professionals. The publisher claims that the newsletter will initially be distributed to 5,000 subscribers in China. The newsletter, Interference Technology China eNews, will be distributed every two weeks.

This is another example of a foreign publisher entering the Chinese market using an e-newsletter rather than attempting to launch a print publication. This strategy has a number of benefits including avoiding the complex Chinese publishing regulatory environment. Source: Folio Magazine  / Business Strategies Group, Hong Kong

BIIA Newsletter June – 2007 Issue