ITEM Launches e-Newsletter in China

Posted by Joachim Bartels | Dec 8, 2010 | China, Country, Industry, ITEM Publications, Newsletters, Online Media - Buyer - Seller Platforms | 0 |

ITEM Publications has launched a digital newsletter targeting Chinese engineering professionals. The publisher claims that the newsletter will initially be distributed to 5,000 subscribers in China. The newsletter, Interference Technology China eNews, will be distributed every two weeks.

This is another example of a foreign publisher entering the Chinese market using an e-newsletter rather than attempting to launch a print publication. This strategy has a number of benefits including avoiding the complex Chinese publishing regulatory environment. Source: Folio Magazine / Business Strategies Group, Hong Kong www.bsgasia.com

BIIA Newsletter June – 2007 Issue

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.