Advent International (“Advent”), one of the largest and most experienced global private equity investors, announced that James “Jim” Peck, former Chief Executive Officer of global information and insights company TransUnion, will become CEO of NielsenIQ.

The appointment becomes effective upon completion of the proposed sale of the Nielsen Global Connect business to Advent. Nielsen Holdings plc announced the sale of Nielsen Global Connect to Advent on November 1, and the transaction is expected to close in the second quarter of 2021, subject to customary closing conditions. As previously announced, Nielsen Global Connect will be renamed NielsenIQ in early 2021.

“I am honored to have the opportunity to lead the new NielsenIQ in the next phase of the company’s growth story,” said Jim Peck. “The company has empowered global CPGs with trusted data, solutions and analytics for decades and continues to innovate to deliver sharper, smarter insights to its customers and partners”

As the CEO of TransUnion, Peck created a blueprint for success, leading the company’s transformation into a market leader in innovation, driven by organic growth programs, tech re-platforming and more than 15 strategic transactions. During his tenure, TransUnion outperformed the market and increased in enterprise value from approximately $3 billion in 2012 to more than $16 billion in 2019. Earlier this year, Advent announced a partnership with Peck to acquire businesses with growth potential in the data, analytics and information services space.

Peck retired as the CEO of TransUnion in May 2019 and recently ended his role as board member and advisor. He joined TransUnion in 2012 when it was owned by Advent and Goldman Sachs. As CEO, he led the company’s successful IPO in 2015. Prior to TransUnion, Peck oversaw growth at LexisNexis while serving as CEO of Risk Solutions from 2004 to 2012. Peck also served as SVP and Chief Product Officer of LexisNexis from 2001 to 2004. Peck serves on the Board of Directors of Sun Life, CCC Information Services, an Advent portfolio company, and Neoway. He received a bachelor’s degree from the University of Dayton and an M.B.A. from The Ohio State University.

About:  Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. The company offers data and builds tools that use predictive models to turn market observations into business decisions and winning solutions. These data and insights provide the essential foundation that makes markets possible in the rapidly evolving world of commerce. The company will be renamed NielsenIQ.

About Advent International

Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of September 30, 2020, had $66.2 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 200 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

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