The total information industry grew by 3.8% from 2013 to 2014, from $738 billion to $766 billion.
Every year at Outsell’s Signature Event, it is sharing its comprehensive industry forecast and a wide-ranging set of top trends and predictions for the coming year. Outsell’s 2016 theme, Tipping Point, offers a deep look at the possibilities and consequences of a data-driven world and the companies making it happen. The report was published this week and is available for download.
Important Details: The total information industry grew by 3.8% from 2013 to 2014, from $738 billion to $766 billion. The industry of information, media, and technology is a blend of fast-growing software, services, and tech companies and moderate-growth traditional content publishers and media. Hot spots are workflow solutions providers and data analytics-intensive businesses, startups, and newcos that reflect the opportunities rising from the rapid convergence of content, technology, software, devices, people, and workflows.
Search & Aggregation continues as the growth front-runner, but Outsell predicts that Marketing Analytics, Automation & CRM will edge from second into first place during the forecast period. Human Capital Management is the third growth hot spot, with all growing strongly well over the industry average growth of 3.8% in 2014. Along with Financial, Credit, and Governance, Risk & Compliance, these flourishing areas will continue to drive industry growth in the next several years. The segment which is of particular interest to many of our members is Finance, Credit & Governance, Risk & Compliance with 2014 revenues of US$100.6 billion. The respective growth percentages are show on the chart on the right. Furthermore, if you are looking for international expansion: GO EAST, the market appears to be under-penetrated, see chart below.
Transformative change has long been the norm that drives success or failure in today’s information industry. This year’s meta-theme, Tipping Point, reflects different and bigger change where soon everything is going to be very different, with forces in play that will fundamentally alter the nature of knowledge work. We identified 10 tipping points that are likely to have profound implications.
- Millennials and How They Work
- Machines Getting Smarter and Taking Charge
- Enterprise Getting into the (Content) Game
- Hyper-Niche and Verticalization to Achieve Scale
- Hyper-Scale Goes Big
- Hyper-Aggregation Driving a New Wave of Disintermediation
- Web Tipping to Apps
- Convergence of F2F: Community, Commerce, Content, and Certification
- Replatforming
- Why Should I Work for You?
What are the implications for your industry segment? We recommend you read the full report: http://www.outsellinc.com/store/products/1329”
Source: Outsell Inc. Insight
Outsell is a co-founder of BIIA and a silver sponsor of the BIIA 10th Anniversary Business Information Conference.
