Snowflake Announces Agreement to Acquire Samooha to Simplify Building Interoperable Data Clean Rooms in the Data Cloud

As of December 20, 2023, Snowflake’s acquisition of Samooha has closed.

When businesses share sensitive first-party data with outside partners or customers, they must do so in a way that meets strict governance requirements around security and privacy. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way without exposing direct access to the underlying data and business logic.

Data clean rooms have been adopted quickly by media and entertainment companies as a way to provide personalized experiences and services for their customers especially given the evolving technology and regulatory privacy context. We now see data clean rooms gaining traction in other industries too, especially highly regulated industries like financial services and healthcare, for secure collaboration on highly sensitive data.

Snowflake is a pioneer in data clean rooms enhanced by the unified set of compliance, security, privacy, interoperability, and access capabilities of Snowflake Horizon. We have continuously invested in privacy-preserving technology including the acquisition of LeapYear, a differential privacy platform.

We’re excited to announce today that Snowflake has entered into a definitive agreement to acquire Samooha to accelerate our vision for removing the technical, collaboration, and financial barriers to unlocking value with data clean rooms. Samooha is built for developers and business users and delivers industry specific analysis templates. Samooha’s intuitive user interface makes it easy to build data clean rooms that run as Snowflake Native Apps in the Data Cloud.

Building a data clean room from the ground up can be challenging and require technical expertise and significant investment. By prioritizing ease of use, Samooha dramatically speeds up data clean room set-up and reduces complexity, making the decision to use data clean rooms an easy one. And because Samooha runs directly in the Data Cloud, Samooha leverages the built-in security and governance capabilities of Snowflake, which ensures that customer data is secure and governed.

With this acquisition, Samooha’s co-founders and data privacy experts — CEO Kamakshi Sivaramakrishnan and CTO Abhishek Bhowmick — will both join the Snowflake team along with other Samooha employees.

We’re incredibly excited to be bringing Samooha into the Snowflake fold to make it even easier for customers and partners to build, connect and use data clean rooms to unlock the value of their data in the Data Cloud.

Snowflake’s acquisition of Samooha is subject to customary closing conditions.