As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in real-time data collection and its platform makes it easier for companies to structure, organize, and leverage consumer data.

“We are helping our customers use data and insights to provide a better experience for their customers,” said Steve Chaouki, President, U.S. Markets, TransUnion. “Signal’s offerings complement our existing marketing solutions, which have historically delivered powerful acquisition capabilities. Signal has great proficiency in customer retention and loyalty. In combining these strengths, we are able to bring our business customers a more complete solution.”

The acquisition of Signal represents a further investment by TransUnion to establish leadership in people-based, identity-enabled marketing solutions following its 2019 acquisition of TruSignal and investment in Tru Optik.

“TransUnion is well-positioned to provide accurate and compliant consumer data and identity information for marketing use,” said Matt Spiegel, Executive Vice President, Marketing Solutions and Head of Media Vertical, TransUnion. “We’re focused on marketing solutions that are people-based because it’s the future of marketing effectiveness and delivers value to the consumer.”

“For more than a decade, Signal has been a leading solution for real-time data collection and distribution, enabling marketers to better understand and react to their customers’ needs. The opportunity to join TransUnion and leverage our combined strengths is extremely exciting,” said Lisa Weinstein, Chief Executive Officer of Signal.

About Signal:  At Signal, we aim to make the intersection between brands and consumers more human by enabling true customer intelligence. Our technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own.  We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences.