UFI, the Global Association of the Exhibition Industry, released results of its 10th Global Barometer survey, with a majority of the corresponding companies reporting an expected increase in revenues in 2013.
According to the survey, about 60% of the companies in Asia/Pacific are expecting an increase in revenues in 2013. That figure is down compared with 2012 when over 75% of surveyed exhibition organisers anticipated an increase in revenues.
Meanwhile, in the U.S., exhibition organisers are increasingly optimistic. In 2012, approximately 50% of organisers were forecasting an increase in revenues, but in 2013, over 70% believe that their revenues will increase.
Paul Woodward, UFI’s Managing Director, stated, “While Asia/Pacific has been the main growth area since 2010, the situation there is shifting with slower growth expected in 2013. Current projections indicate that the highest exhibition industry growth should be achieved in the Americas during the next twelve months. As a whole, the industry remains remarkably dynamic proving that the exhibition media qualifies as one of the top marketing tools for companies aiming to develop their business.”
Source: Business Strategies Group Hong Kong www.bsgasia.com