d&b logoD&B (NYSE:DNB), and FirstRain, announced a partnership to deliver a ground-breaking solution combining structured and unstructured business data and analytics.

The solution will provide a 360-degree view of a company that unifies relevant social content with D&B’s leading commercial content in a simple and seamless manner that is easy to use and integrate into business applications, in near real time.

“As we continuously look for opportunities to strengthen our position as the market leader in B2B data intelligence, finding and identifying solutions that solve unmet customer needs is crucial to our success,” said Laura Kelly, Chief Product Officer, D&B. “The relationship with FirstRain will enable our customers to receive up-to-the-minute insights on prospects, customers, competitors and key markets, especially in today’s social age where companies have immediate needs for deep insight. FirstRain’s company and industry social analytics combined with D&B’s world-class structured data gives customers advanced warning of sales and growth opportunities in their markets, when and where they need it.”

Under a long-term strategic agreement, FirstRain provides D&B with customer and market intelligence, which D&B delivers through its world class solutions. The agreement with Silicon Valley-based FirstRain, an emerging leader in big data analytics, builds on D&B’s commitment to investing in and providing its customers with breakthrough and innovative services.

Going far beyond traditional news feeds, FirstRain big data analytics on unstructured information, including social media conversations on Twitter and blogs, deliver highly relevant, real-time insights on companies, markets and competitors to sales and marketing teams. FirstRain users have a superior understanding of their customer’s businesses, uncovering greater opportunities and risks, and ultimately driving smarter business decisions and accelerating growth.

“The integration of FirstRain’s analytics with D&B’s sales and marketing intelligence will enhance D&B’s profiles, setting them apart from commoditized products in the market,” said Harry Henry, VP & Practice Leader at Outsell, Inc. “This partnership allows D&B to offer relevant new content, from a wide range of sources including social media, to millions of users across different industries.”

D&B users now have access to FirstRain’s first-level analytics integrated directly within the D&B solutions including Hoovers, D&B360, D&B Direct and First Research®. The combination of D&B data and insight on more than 230 million businesses, 100 million business executives and three million corporate family trees linked via the D&B DUNS® Number with FirstRain’s real- time insights on customers and markets sets the standard for business data analytics.

“Our partnership with D&B is a tremendous milestone for FirstRain,” said Penny Herscher, CEO of FirstRain. “D&B is the global leader in business information and we are excited to bring the powerful insights that FirstRain extracts through real-time unstructured data analytics to their customer base through this partnership.”

About FirstRain:  FirstRain is a pioneer and leader in customer insights solutions for the enterprise. FirstRain’s cross-platform solutions provide sales, marketing and finance professionals with analytics tuned to their specific company strategy, allowing them to deeply understand their customer’s business and their markets. FirstRain’s patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world’s premier CRM and social enterprise platforms, including Salesforce, Salesforce Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.

Source: D&B Press Release