At a recent talk in London Google’s Eric Schmidt gave some advice to those worried about the increasingly online and digital nature of our lives. “There is an off button. Learn how to use it,” he said.  But, for individuals concerned about the detailed profiles that data brokers are building about them, there is no off button.

For years, that industry has operated behind the scenes of the corporate world, releasing few details about the exact information it collects and how those details are used.   Requests to see a data broker’s dossier of marketing information about oneself are often rejected.

To read the full story click on this link:  2013-06-16 Consumers seek a way …