IDG has added another international publishing partner to its network with the announcement that it will publish the Chinese edition of Entrepreneur Media Inc.’s Entrepreneur magazine. IDG will reportedly first link the brand with the website, www.cyzone.cn, launched jointly with Zero2IPO in May. A trial issue of the magazine will be published shortly, with the first official issue due in October. Hugo Shong, president of IDG Asia/China, is quoted as saying, “Entrepreneurship is a rapidly growing opportunity in China that has yet to be fully supported. With Entrepreneur’s longstanding expertise and our strong roots in this market, we’re filling a major need for reliable resources to serve entrepreneurs and the advertisers that need to reach them.” Source: Business Strategies Group, Hong Kong www.bsgasia.com
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Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
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