B-to-B database marketers are vexed by a variety of problems, from incomplete or inaccurate data, to inflexible systems, to apathetic or uninformed colleagues. The attached paper summarizes the leading data problems that B-to-B database marketers face, and offers practical steps for solving them. In many cases, the solutions boil down to proactive data capture, using low-cost communications methods, and regular modernization of existing database software and tools, to keep up with the fast-changing market.
To read the full story click on the link: WP 15 Thorny Data Problems 1-07
Courtesy Bernice Grossman & Ruth P. Stevens
