Acxiom: Providing Direct-to-Consumer Marketing Solutions for Health Insurers

Posted by Joachim Bartels | Jul 20, 2013 | Acxiom, CRM, CRM Services, Digital Marketing, Marketing Tools, Uncategorized, United States | 0 |

Helps health insurer further advance their consumer engagement capabilities

Acxiom® (Nasdaq: ACXM), developed a full-scale direct-to-consumer marketing program for Wellmark, Inc. , doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association .

Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

Source: Acxiom

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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