Ad sales and tech firm Ampersand has integrated Experian audience segments into its AND Platform. The move allows Ampersand to offer clients expanded audience segments across screens.
Ampersand’s AND Platform, a multiscreen TV planning, buying and measurement platform launched at the beginning of 2020, accounts for the single largest source of TV inventory in the industry, encompassing linear and streaming TV. The AND Platform provides marketers with reach across 85 million households, 120+ cable networks and more than 60% of all US addressable households.
About Ampersand
Ampersand is a data-driven TV advertising sales and technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments. With a commitment to constant innovation and growth, Ampersand reaches 85 million households leveraging unique data insights to connect brands with audiences to drive desired outcomes. Ampersand is owned by three of the largest cable operators in the US: Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv.
Source: Cablefax
