Baidu Reports Strong Growth in Q1 2014

Posted by Joachim Bartels | May 5, 2014 | Baidu, China, Digital Marketing, Search & Aggregation | 0 |

The Chinese-language Internet search provider, Baidu, announced its first quarter results for 2014. Revenues were US$1.5 billion, a jump of 59% over the same period of last year. Net income attributable to the company was US$408 million, up 24% over the first quarter of 2013. Diluted earnings per share in the period were RMB 7.21 (US$1.16).

Most of Baidu’s revenues were generated from its online marketing services. The number of active online marketing customers increased 8.8% to about 446,000 in the first quarter of 2013, while revenue per customer grew to US$3,362 – a jump of 44% over the corresponding period of last year.

Source: Business Strategies Group Hong Kong – www.bsgasia.com

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Joachim Bartels

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