Marketing iStock_000009165208SmallPutting Business Intelligence at the Very Heart of Marketing-Solutions Portfolios

BISNODE Belgium has acquired the business-intelligence startup BIside.  The company provides strategic analysis and solutions for product development, communications and engagement practices, sales optimization, online communication, customer-care optimization and risk reduction.

BIside was founded by Thierry van de Merckt, who alongside having managed BIside also teaches business intelligence as associate professor at SBS-EM, Belgium’s most prestigious business school. He will now lead BISNODE Belgium’s department for business-intelligence solutions.

 Source: BISNODE