creditsafe_simplysmarter_RGB_bigCreditsafe analysed its UK database of 3 million limited companies and 10 million directors in December 2013 to establish the most searched for enterprises and individuals by its 30 000 UK customers during 2013.  ….and the winners are: 

Neville Wilshire infamous star of BBC’s ‘The Call Centre’ was the most searched for company director in the last 12 months. Neville, famous for his “Happy people sell” catch phrase and David Brent style of management, attracted viewers and ridicule in equal measure in the last year, but also had people scrambling to learn more about his financial acumen and business boasts.   Wilshire is a listed director of We Claim U Gain Ltd, now in administration, which claimed to be “one of the most experienced Claims Management Companies in claiming back mis-sold Payment Protection Insurance.” His Energy Ltd, where Wilshire is also listed as a company director, has been previously served with three County Court Judgements (CCJs). However his vehicle Save Me Money Ltd, a parent group for five companies, currently boasts a positive credit rating.

Luisa Zissman star of The Apprentice, who once claimed “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit and a brain like Einstein,” is the highest ranking female director at six on the list of most searched company directors. Luisa owns Boutique Trading Limited, founded in 02/03/2011, a company whose last accounts revealed total current assets of £23,489.

Chris Robertson Managing Director at Creditsafe UK, said: “Understanding who you are trading with is vital if you are to make informed business decisions.  Some directors will sit on the boards of multiple companies and even if their current enterprise appears solvent may have a long track record of business failures.  By researching the financial health of a business and the performance record of its directors it is possible to make a more accurate assessment about the likelihood of a company becoming insolvent or defaulting on payments.”

Source: Creditsafe UK