Acquisition expands D&B data and analytics to include social data delivered through the cloud
D&B (NYSE: DNB) has acquired the social data matching business unit of Fliptop, a leader in software solutions that aggregates public web and social data. The acquisition combines social data with D&B’s proprietary data and analytics to deliver results for a growing and global customer base. Fliptop will continue to operate as an independent, non-affiliated company.
Fliptop’s social data matching technology enables D&B to associate the most up-to-date social profiles with businesses in its database. By linking unstructured social data with D&B’s existing, proprietary structured data, customers will gain a more comprehensive view of people and businesses, prioritize leads and targets, and identify opportunities to expand relationships with customers. These capabilities will be integrated into D&B’s solutions.
“This acquisition is a significant step forward in providing our customers with the most comprehensive data and insights around the people and businesses that matter most to them,” said Bob Carrigan, President, Chief Executive Officer and Director, D&B. “Introducing rich social data that matches people with public profiles to the 230 million businesses in our database will offer our customers an edge in an increasingly digital sales and marketing environment.”
Financial terms of the transaction are undisclosed.
About: Fliptop uses data science to help companies close more sales. Fliptop’s cloud-based platform combines public web data with internal CRM and marketing application data in order to generate measurable sales lift. Their fully automated end-to-end predictive platform provides high return on investment and can be deployed quickly.
Source: D&B Press Release