Demandbase Debuts B2B Marketing Cloud

Posted by Joachim Bartels | May 15, 2014 | B2B Marketing, Cloud Services, Demandbase, United States | 0 |

Campaign tracking monitors ROI for individual accounts across the funnel.

Demandbase introduced the B2B Marketing Cloud, a subscription-based platform that the company claims is the first to tie acquisition costs for target accounts to revenue. The cloud’s centerpiece, Performance Manager, is a dashboard that allows marketing executives to view campaign performance for individual accounts across the sales funnel.

“We have helped some of the largest cloud companies in the world drive their own B2B marketing efforts,” said Demandbase CEO Chris Golec in unveiling the new service at the company’s Marketing Innovation Summit for B2B in San Francisco. “With the B2B Marketing Cloud, our solutions help.

Source: dmnews.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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