Dun & Bradstreet has launched D&B Rev.Up in the UK, an open and agnostic RevTech platform that aligns teams, data and technology to deliver relevant and engaging buyer experiences for target accounts for businesses.
D&B Rev.Up ABX brings together first and third-party data, activation capabilities and measurement, on top of its industry-leading customer data platform (CDP), giving sales and marketing teams a singular view of an account from targeting to revenue.
The product launch comes as UK-based marketing teams are increasingly under pressure with heightened privacy regulations, complex salestech stacks, limitations on traditional channels to market such as meetings and events due to the pandemic, a digital shift was accelerated by the move to remote working.
D&B Rev.Up ABX takes a channel-agnostic approach that provides a 360-degree view of accounts, contacts, campaigns and sales plays. This approach offers clients the ability to address the channels that matter most and the flexibility to connect directly into existing martech or salestech stacks.
Richard Shore, Head of Digital Marketing Solutions at Dun & Bradstreet UK, said: “Today’s businesses need to be more agile in the market than ever before, and part of that is embracing the buyer journey through digital channels. Rev.Up provides our clients the opportunity to do just that and more. It helps our clients not only gain the timely insight they need on their customers but also to engage directly and automatically through the best channels based on the intelligence they are seeing. Many businesses need weeks or months to realign their outreach and messaging – Rev.Up helps them to reduce that to hours and minutes. The net gains our clients are seeing speak for themselves in terms of increased pipeline, better conversion rates, reduced time to market and enhanced customer experience.”
Recently, IBS Intelligence reported that Dun & Bradstreet announced an online solution D&B Lending Intelligence launch.