The Unified Theory of Database Marketing

Posted by Joachim Bartels | Sep 23, 2012 | BIG DATA, Business Information, CRM, CRM Services, United States | 0 |

Database marketing is all of a sudden the new holy grail. What with “big data,” CRM, data warehouses, one-to-one marketing, data mining—a number of techniques are capturing management time, attention and budgets, and they are all built around customer information. We now have new opportunity to pick up some of the powerful approaches that database marketing has been developing over the last 50 years and apply them to our businesses, to generate substantial value.

To read the full story click on the attachment: 2012-09-23 The Unified Theory of Database Marketing

Source: Courtesy Ruth P. Stevens, eMarketing Strategy – Ruth Stevens is a director and contributing editor of BIIA

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.