NZ FlagAlibaba Group, the world’s largest online and mobile marketplace, and New Zealand Trade and Enterprise (NZTE), the New Zealand Government’s international business development agency, signed a Memorandum of Understanding (MOU) today to formalize discussions for strengthening trade between China and New Zealand and support the growth of New Zealand brands in China.

The MOU aims to broaden Alibaba’s existing partnership with NZTE and is a significant step in establishing a closer cooperation to promote trade and online commerce between China and New Zealand. Under the MOU, the parties will explore different collaboration opportunities, including Alibaba providing support for New Zealand companies to enter the Chinese consumer market through its various e-commerce channels, while NZTE will assist local companies to understand and optimize the opportunities Alibaba’s ecosystem offers in terms of business growth in China.

Alibaba and its wider ecosystem will offer New Zealand businesses a wide range of services to help cultivate opportunities in China via its major e-commerce platforms. These key services will enable merchants to sell into China through retail (B2C) or wholesale (B2B) platforms, cross-promote tourism between China and New Zealand, and provide seamless payment solutions to both consumers and merchants.

In honouring the new partnership with New Zealand government,, Tmall Global, and Alitrip are jointly hosting a New Zealand campaign from April 17-19, showcasing primarily honey, cosmetics and personal care products from New Zealand.

Source: Alibaba Press Release