As Amazon‘s two big India competitors struggle to raise funds at current valuations and keep their executive ranks stable, Amazon is going on the offensive. The company’s founder and CEO announced recently that Amazon will pour $3 billion more into its India operations. Bezos previously announced a $2 billion investment in the summer of 2014.
The exact amount of the investment isn’t really important. It’s what it represents: That Bezos considers India the most crucial international market over the long term and he’ll go to great lengths to see it succeed. Success in India for Amazon is critical for another reason: To date, it has mostly failed in China.