The global information service provider CRIF is now launching its platform solution CRIF.Digital in Germany. Along with this, the company is creating a Customer-Journey-as-a-Service (CJaaS).
The modular offer is intended to enable companies and financial institutions to optimize the digital path of their customers from the initial contact to the conclusion of the contract entirely according to their individual needs. Be it with identification solutions, risk assessments, fraud prevention as well as open banking interfaces. The company chooses the building blocks it needs and integrates them into its existing processes.
CJaaS: a future topic for many industries
Digital contracting is now the most important customer interface for companies in many industries. In addition to e-commerce, banks, insurance companies, telecommunications providers, mobility companies and digital content providers are also relying more and more on the digital customer journey.
“With its scope and modularity, CRIF.Digital is a new and unique offering in Germany,” reports Alessandro Laraia, Director Sales CRIF.Digital in Germany. “At CRIF, we have been familiar and experienced with regard to the individual elements of the Digital Onboarding platform for a very long time, even across national borders. Along with the rapid increase of online business, we have observed in recent years that the need for identity verification, risk and fraud checks, and other information interfaces for online contracting is growing rapidly. CRIF.Digital is our answer to this demand.”