Experian Adds Site Analytics to Footfall Measure

Posted by Joachim Bartels | Jan 19, 2012 | Analytics, Experian, Uncategorized, United States | 0 |

Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement.

Experian FootFall helps clients understand their retail sites by providing audited, managed and advanced retail intelligence based on measured visitor behaviour.

Source: mrweb.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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