Enhanced QAS Email now available to improve deliverability across email marketing and operational programs.

Experian logo-homeExperian Data Quality released new email validation software that allows businesses to maximize return on investment and communication efforts through the email channel. The new cloud-based tool offers faster validation speed, simplified response codes and improved match rates.

QAS Email allows users to validate business and consumer email addresses at the point of entry, allowing them to collect a greater number of valid email addresses and ultimately better connect with their customers and prospects.

“Email represents a critical link between brands and consumers. In fact, in a recent Experian Data Quality research study, businesses identified email as the most important communication channel, followed by social media and phone,” said Thomas Schutz, general manager of Experian Data Quality, in a statement. “Our new product enhancements align with Experian Data Quality’s commitment to helping our clients efficiently and accurately capture contact data to enable downstream processes, analytics, and cross-channel marketing.”

The same Experian Data Quality study found that 36 percent of U.S. companies operate across five or more communication channels.

Source: Destinationcrm/com