google(1)Marketing analytics firm Adometry, which helps advertisers gauge how their online ads are performing, has been acquired by search giant Google.  Financial terms of the deal were not disclosed, but Google said the acquisition will not be required to pass through the government regulatory process.

CEO Paul Pellman commented in his recent post: “We couldn’t be more excited to join Google — a company that shares our core values.  Not only do they focus on innovation and solving big problems, but also like Adometry, they seek to provide brands and their agency partners with the analytics and insights to improve the performance of their marketing campaigns.

We’re deeply committed to the customers and relationships we have cultivated over the years. Adometry will continue to offer the same excellent service our clients have come to expect, and there will be no immediate changes to our current offerings or contracts. We’ll be reaching out to all of our customers individually to discuss future plans in the coming weeks.

Longer-term, we’re excited to begin working with our new colleagues at Google, including the Google Analytics Premium team, to offer great attribution solutions for both our customers and theirs.”

About:  Adometry solves a problem that the world’s top advertisers and agencies face everyday:  How do I know what is really influencing customer conversions?  Adometry enables marketers to reach higher and achieve more in their advertising campaigns than previously possible.  Whether the goal is increased conversions or a more efficient approach, Adometry clients experience a level of success that is both significant and enduring.  By bringing all the media together – both offline and online – Adometry Attribute™ provides deep insights that guide and improve the overall performance, and incremental ROI of cross-channel marketing campaigns.

Source:  Adometry