For the first time, global brands will be able to comprehensively listen to conversations and engage with people on the most popular and widely adopted social networks in China and Russia, including Sina Weibo and VKontakte ( With the new social listening coverage, marketers will be empowered to identify sales leads, discover advocates, uncover social influence, track sentiment and more through Radian6.

With the addition of Sina Weibo and, Radian6 will be the first authorized application to provide comprehensive listening of public social media conversations in China and Russia in real time.  Not only will marketers be able to manage their own brand pages, but they can also monitor all of the public social conversations across each of the networks.