(NYSE: CRM) announced Salesforce1 for Retail.  Retailers can now leverage Mobile Clienteling and Salesforce Communities for Retail to build 1:1 relationships with shoppers anytime, anywhere and on any device to make every customer feel like a VIP.

In addition, global alliance partners Capgemini and PwC have joined the Salesforce1 for Retail ecosystem to develop innovative new retail solutions built on the Salesforce1 Platform.

Capgemini and PwC are leveraging the Salesforce1 Platform to build innovative new retail solutions and deliver deep expertise that enable retailers to manage their business in the cloud and leverage the power of social, mobile and connected apps. Capgemini ClientAssist helps store associates upsell and deliver a better and more intimate level of customer service, resulting in increased shopper satisfaction and loyalty. PwC’s Total Retail Clienteling provides an integrated and personalized customer experience across store, social and mobile channels.

“The retail industry is undergoing massive disruption where brands that do not innovate will fail,” said Shelley Bransten, senior vice president of retail, “With Salesforce1 for Retail, retailers can use the power of the Salesforce1 Platform to personalize the micro-moments that matter along each shopper’s journey as they blend the digital and physical worlds.”